Vigente.
The initiative, part of the Sustainable Tourism Plan at Destination (PSTD), combines artificial intelligence, universal accessibility and architecture that is true to the local identity.
MOJÁCAR, 12th of August 2026 — Mojácar Council today inaugurated the new headquarters of its Municipal Tourist Office, strategically located at the entrance to Plaza Nueva, the heart of the historic old town.
This initiative has been developed as part of Mojácar’s Sustainable Tourism Plan at Destination (PSTD), transforming the space into a modern, highly technological and inclusive visitor information point for the approximately 50,000 visitors the office receives a year.
The design of the new premises stands out for its renewed image that pays tribute to the locality’s traditional architecture. Its interior design incorporates elements with rounded forms, white and blue colours, as well as decorative details that are distinctly characteristic of Mojácar.
In addition to its privileged location, the space offers visitors spectacular direct views of the Mojácar “La Vieja” (old Mojácar) archaeological site, connecting the tourist information service with the municipality’s historic origins.
In functional terms, the facilities stand out for their commitment to universal accessibility and innovation:
- Full inclusion: The premises is 100% accessible and has a hearing loop for people with hearing difficulties and a Braille printer for producing documentation adapted for people with visual impairments.
- Technology and Smart Tourism: It is equipped with interactive self-service information devices, audio guides and access to the Cicerone platform. Through this tool, tourists can create personalised itineraries based on their interests (heritage, history, beaches, sport or events), as well as factors such as the length of their stay and their traveller profile.
- Sustainability: Both visitors and the tourism staff providing the service can send all the information tailored to each user directly to their personal devices in digital format to reduce paper use and the carbon footprint.
“This office represents the model of tourism we want for Mojácar: innovative, accessible and deeply proud of its roots. We are not only providing the old town with a visitor centre worthy of our destination, we are connecting visitors with our history from the first moment, thanks to the views of Mojácar La Vieja,” commented Francisco García Cerdá, Mayor of Mojácar, during the opening ceremony, which was attended by Francisco Góngora, Junta de Andalucía Government Delegate, Juan José Alonso, Provincial Delegate for Culture and Heritage, José Manuel López Suárez, Tourism Delegate for Granada and Almería, and Ana Lourdes Ramírez, Provincial Deputy.
This initiative strengthens the municipality’s visitor services network together with the new zonal tourist information point in Mojácar Playa - located at the Parque Comercial intersection and also implemented under the PSTD - consolidating the village’s commitment to tourism excellence and modernisation.
Note: The official name of the initiative is “MODERNISATION OF THE MOJÁCAR TOURIST INFORMATION POINT.” Budget: €85,247.34
Communications Department,
Mojácar Council
